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Creating Websites That Connect
Website Design & Branding for Service-Based Entrepreneurs
Storytelling | Strategy | Psychology
What is the first impression you want someone to have of your business?
Is that the same impression someone would get going to your website?
Chances are if you're here, it's not. The role of your website is to reflect the value of your business in a way that builds connection. And the first impression a potential client gets has a lot of sway in their decision to work with you.
So if you...
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Built your website yourself and know it needs to be updated but the idea of doing it yourself overwhelms you
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Are not proud of your website and the idea of sharing it on your socials and networking calls makes you feel embarrassed or insecure
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Your business has evolved but your website has been left in the dust and no longer reflects your current values
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You've tried tweaking your website here and there but despite your efforts, there is still a palpable disconnect between the value your business gives and the way you've communicated that
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Your website is confusing, not accessible, and lacks uniqueness/Personality
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Want to align every element your website with the first impression you want someone to have
Say goodbye to boring websites that fail to engage visually AND emotionally.
It's time to captivate your audience and elevate your brand online.
Let's create a website that truly reflects the value of your business!
That will ultimately create the space for you too...
Feel excited & confident in your brand and website
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Convert more clients & attract aligned opportunities
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Have more time to scale your business
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Stand out with a magnetic & authentic brand
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Spend more time doing what you're passionate about
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Get rid of the frustration & overwhelm of DIYing your website
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My approach to web design:
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Depth & detail:
Every element of your website will be mindfully and meticulously crafted. Our design ensures a cohesive and polished look, reflecting the intricacies of your brand.
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Storytelling:
Your business has a story and websites are here to hold that story for the world. I create a unique design that tells the story of you & your brand through all design elements to ensure connection, harmony, accessibility, & balance.
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Brand psychology:
Branding is more than just picking pretty colors and fonts. We formulate your colors, fonts, copy, and design based on the emotions, perceptions, and behaviors you want to evoke in potential clients, ensuring a powerful and impactful connection with your audience.
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Comprehensive support & collaborative process:
Building a website is a collaborative journey between you and me. Your vision, goals, and feedback are integral to the process. And if you need additional support after the design is complete, we have options to keep you covered.
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Business strategy:
Every detail, from colors to images, will align with your vision and resonate with your target audience. We ensure everything is visually accessible and strategically designed to connect with your ideal clients.
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Ready to elevate your brand?
Let's create one that EXCITES you!
Hi, I'm Skylar!
As the Founder & Lead Designer, I blend creative design, brand psychology, and business strategy to create unique websites for service-based entrepreneurs. My journey began as a social media manager, where my clients first approached me to design their websites. During this time, I was also trying to build my own coaching business. For 2 years I was focused on building that business despite more opportunities for web design coming to me.
However, when I was helping people with web design & branding, I discovered a natural flow state and satisfying creative expression that was honestly missing from my other business. Immersing myself in the details and creating cohesive designs became a passion. Consistent praise for my branding and communication skills helped me realize my true calling.
Today, I channel this passion and expertise to help clients authentically represent their unique stories and brand personalities online. Committed to transforming businesses, I use my intuitive design skills to make my services the go-to solution for entrepreneurs seeking an impactful, authentic online presence.
WEBSITE & BRANDING SERVICES
PAY IN FULL OR PAYMENT PLANS AVAILABLE
Package 1
Branding & Website Makeover
$2499 | estimated timeframe: 2-5 months
This is for you if: You need someone who can help you bring your brand to life in a way that builds deeper connections with your ideal client.
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Brand & Website Strategy Meeting with a sitemap, mood board, and initial branding concept
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Design Mockup Meeting with 2 rounds of refinement
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Branding Guide to help you implement your new brand across all channels, including color palette, fonts, logo, guidelines, color pairings, and more!
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Original Logo Design including 3 original design mockups, 2 logo revisions, 2 final logos (dark and light), and a Favicon
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Copywriting
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A branded (up to) 8-page website plus privacy policy & terms of service page
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3 full rounds of website revisions, once the site is completed, to make sure it’s 100% aligned with you
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Video training on how to update Branding on Canva
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Final send-off meeting to wrap up
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Website launch Instagram grid & story post
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Notion client portal
Package 2
Website Redesign
$1999 | estimated timeframe: 2-4 months
This is for you if: You're the hands-on entrepreneur who knows what their ideal website should look like, but needs someone to build it.
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Consultative approach to your brand strategy
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Sitemap
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Design Mockup Meeting with 2 rounds of refinement
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A branded (up to) 8-page website plus privacy policy & terms of service page
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3 full rounds of website revisions, once the site is completed, to make sure it’s 100% aligned with you
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Final send-off meeting to wrap up
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Website launch Instagram grid & story post
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Notion client portal
Package 3
WEBSITE DESIGN AUDIT
$999 | estimated timeline: 1-2 weeks
This is for you if: you want to DIY your own site but don't know where to start
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Vision & goals meeting to get clear on what you want your website to reflect & what questions you have before the audit
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Audit includes analyzing information architecture and navigation, accessibility, visual elements (colors, branding, typography), alignment with your ideal client, copy, content, & mobile compatibility
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Audit review meeting
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PDF notes + recorded videos to overview all recommendations for you to implement
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Access to direct messaging for 2 weeks after audit review call for support while you implement the changes
BEST VALUE!
POTENTIAL ADD ONS Original Logo Design including 3 original design mockups, 2 logo revisions, 2 final logos (dark and light), and a Favicon - $150 Business Card Design, front & back, with 2 refinements, $100 20 branded Instagram templates for selling your services: 8 static posts (including 2 carousels) and 12 stories - $250 Freebie creation + 1-step newsletter automation copy + 5 branded IG story selling templates - $150 Website copywriting: editing your current copy & adding more personalized copy to all website pages based on brand psychology - $200
OUR JOURNEY
THE PROCESS OF BRINGING YOUR VISION TO LIFE
faqs
What platforms do you create on? I have the most experience with Wix, Kajabi, and WordPress. However, I am open to exploring other hosting platforms if you have your heart set on another one. Unlike most web designers, I don't create on only one platform. I like to keep it flexible so that the platform chosen is right for you & your business.
What if I already have branding? If you already have branding that you love & you feel already connects on a deep level with your ideal clients then the Website Redesign package is for you! In this package, I take a consultative approach to your branding to provide feedback when necessary. However, all the ideas are yours. If you feel like your current branding IS NOT an accurate representation of your business and does not connect with your ideal client I recommend the Branding & Website Makeover package.
Will this work if I have a deadline? I strive to accommodate tight deadlines when possible. Share your needs with me, and I'll do my best to meet your timeline. Keep in mind that projects can take anywhere between 2-5 months depending on your availability to provide feedback, my availability, and how many rounds of revisions we go through.
Do you provide website copy? Yes! Website copy is included in the Website Design & Branding Makeover Package. I include copy in my makeover package to ensure it aligns cohesively with the overall feeling you aim to convey through your website. Brand psychology involves not just the visuals but also the wording!
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Fill out the form below!
If you're ready to dive right in, fill out the form at the end of this page to get started! If you have more questions and are unsure what package is best for you, feel free to schedule a connect call so we can go over what service best fits your needs together.
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Pick your package + any add-ons
Pick the package that best suits your current phase in business! You also have the option to choose a variety of add-ons such as freebie creation, branded social media templates, business card design, and logo design.
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Get started!
Once you're ready to move forward and your payment is finalized it's time to start creating! I'll get you set up in our Notion client portal and the fun begins!
next steps
What makes your services different from other web designers? I combine creative design, strategy, and brand psychology. Rather than just creating a website that looks good and functions well, I design websites that resonate with your ideal client both visually and emotionally. My approach ensures your website not only stands out aesthetically but also effectively communicates your brand’s values and story. This deeper engagement goes beyond the material look, resulting in a cohesive and impactful online presence tailored specifically to your business.
What if I need updates or changes after the project is completed? It's inevitable for your site to need to change as you & your business evolve! Therefore, I offer ongoing support after a project is completed at an hourly rate.
Let's create a website that excites you!
& that will engage your ideal client visually & emotionally
Start by filling out this form!