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For Woman Business Owners Ready to Uplevel Their Online Presence
Transform Your Brand with web design built to connect & convert
Here's the thing...
Your outdated website, which you hesitate to share in networking calls, isn’t helping your business grow.
To help your business grow, you need a website that captures attention, builds trust through psychology-driven design, and converts visitors into clients—and that’s where I come in.
SO IF this is where you're at...
But this is what you want...
A website that reflects the true value of your offers, your personality, and your brand story.
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A modern, visually appealing website that captures your brand's essence and engages your ideal client.
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A seamless online experience that converts visitors into loyal customers.
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A website that authentically reflects your business growth and showcases the value of your business.
You find it challenging to communicate the unique value of your business & brand clearly.
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Your website looks like it was built in 1999, has no picture of you, or is just paragraph after paragraph of copy.
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Your business has upleveled but your website has been sadly left behind.
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You quickly (and maybe frustratingly) DIY'd your website at the start of your business but haven't updated it since.
It's time to give your brand & website the makeover it's been CRAVING!
Are you ready to uplevel in your business?!
These are the uplevels we're talking about!
"My website is absolutely amazing and feels curated, intentional, and a far cry from my original DIY site. Skylar lifted the burden from me, allowing me to focus on what I do best while she worked her magic.
Skylar’s understanding of people and her design expertise set her apart. In a world filled with DIY options, she shows the true difference a professional designer can make. Her work doesn’t just meet a need; it elevates the brand and makes the message resonate."
- Melissa Tori | Life & Wellness Coach
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My approach to web design:
It's way more than just copy & pasting who you are & what you do
Brand Psychology
To optimize design, we will leverage psychological insights to craft design elements that resonate with your ideal client. Using colors, typography, and imagery to evoke specific emotions aligned with the brand's identity.
Storytelling
By sharing your business’s story in a way that’s authentic and engaging, this approach builds trust at every touchpoint, immersing visitors in your brand’s values and creating a memorable experience that resonates long after they leave the site.
Business Strategy
We will align each of our design choices with your overall business goals, ensuring the website effectively drives growth and supports your brand’s vision.
Depth & Detail
Meticulous attention will be given to every aspect of your design, enhancing the user experience and creating a polished, professional appearance while still building connection.
Emotional Alignment
This focuses on creating a website experience that reflects the emotions clients will feel when working with you, ensuring their initial impression of your business will set the right tone for their client journey.
Comprehensive Collaboration
Constant communication and collaboration take place throughout the design process, providing you with ongoing support to create a final product that is fully aligned with your vision.
WEBSITE & BRANDING SERVICES
PAY IN FULL OR PAYMENT PLANS AVAILABLE
Package 1
Branding & Website Makeover
For the service-based entrepreneur ready to elevate their online presence from the ground up, bringing a cohesive, psychology-driven brand and website that deeply resonates with your ideal client.
$2499 | estimated timeframe: 2-4 months
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In-Depth Brand Development: We’ll dive into your core values, mission statement, and target audience to create a brand that authentically represents you. This includes a custom logo, unique color palette, and font selection—all carefully chosen to resonate with your ideal clients and communicate the essence of your business.
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Branded, up to, 8-Page Website: A polished, conversion-focused website design, including privacy policy & terms, with 3 full rounds of revisions for a perfect fit.
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Copywriting: Thoughtful, on-brand messaging for each page to engage and convert visitors.
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Branding Guide: Comprehensive guidelines on logo use, color codes, font styles, and visual elements to ensure consistency across all platforms.
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Website Training: Video tutorials on how to update and maintain your website, empowering you to confidently manage your online presence.
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Launch Support: Instagram launch graphics and a Notion client portal for seamless project management.
Package 2
Website Redesign
Perfect for businesses with established branding, this package transforms your outdated site into a polished, strategically designed website that fully aligns with your current goals and vision.
$1999 | estimated timeframe: 2-3 months
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Consultative Brand Strategy: A deep dive into your existing brand vision to guide the website’s direction and design.
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Custom, up to, 8-Page Website: A fresh, user-friendly website tailored to your brand, complete with essential legal pages (privacy policy & terms) and three rounds of post-completion revisions to ensure every detail aligns with your vision.
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Design Mockups & Refinements: Preview your new site with design mockups and three refinement rounds to perfect the layout and style.
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Website Launch Support: Ready-to-use Instagram graphics for a cohesive launch, plus a Notion client portal for project updates.
Package 3
WEBSITE DESIGN AUDIT
Ideal for those seeking expert guidance to optimize an existing site, this audit provides clear, actionable recommendations to refine your website's look, functionality, and client connection.
$999 | estimated timeline: 1-2 weeks
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Vision & Goals Meeting: A discovery session to define your website’s goals and discuss any initial questions.
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Comprehensive Audit: An in-depth analysis of your site’s structure, accessibility, visual design, ideal client alignment, content, and mobile compatibility.
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Audit Review Meeting: Walkthrough of key findings and tailored recommendations.
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Detailed PDF & Video Summary: Receive a comprehensive PDF and video recap with actionable steps to guide your improvements.
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2 Weeks of Support: Access to direct messaging for continued guidance as you implement changes.
BEST VALUE!
POTENTIAL ADD ONS Original Logo Design including 3 original design mockups, 2 logo revisions, 2 final logos (dark and light), and a Favicon - $150 Business Card Design, front & back, with 2 refinements, $100 20 branded Instagram templates for selling your services: 8 static posts (including 2 carousels) and 12 stories - $250 Freebie creation + 1-step newsletter automation copy + 5 branded IG story selling templates - $150 Website copywriting: editing your current copy & adding more personalized copy to all website pages based on brand psychology - $200
Melissa Tori | Life & Wellness Coach
"Collaborating with Skylar on my website was a breath of fresh air! From start to finish, the experience was smooth, uplifting, and truly enjoyable. Skylar has an innate ability to bring a vision to life while filling in the gaps we, as business owners, often miss. She took my photos, colors, and interests and crafted them into a cohesive, visually appealing design that flows beautifully and feels like an authentic extension of myself.
Communication throughout the project was thoughtful and reassuring. She checked in when necessary, sending gentle reminders without ever adding pressure or stress. Her friendly, confident approach made me feel like my website was her top priority.
Skylar kept everything on track and delivered as promised. The final result far exceeded my expectations! My website is absolutely amazing and feels curated, intentional, and a far cry from my original DIY site. She lifted the burden from me, allowing me to focus on what I do best while she worked her magic.
Skylar’s understanding of people and her design expertise set her apart. In a world filled with DIY options, she shows the true difference a professional designer can make. Her work doesn’t just meet a need; it elevates the brand and makes the message resonate. I highly recommend Skylar to anyone looking for a designer who listens, understands, and brings clarity and ease to the creative process."
Hi, I'm Skylar!
A web designer whose journey into this field felt like fate. While I was focused on building a coaching business and managing social media on the side, I always sensed something was missing. That changed when a social media client asked me to create a website for them. Suddenly, I tapped into a creative flow state that ignited my passion for design. I fell in love with the process of bringing a business’s vision and story to life, crafting an online presence that resonates deeply with its ideal clients.
What sets my approach apart is the beautiful combination of psychology, storytelling, and strategy. I don’t just create websites that state who you are and what you do; I build platforms that authentically reflect the value of your business. The kind that makes your ideal clients think, “This is it! I want to work with them!” My mission is to ensure that your website matches where your business has up-leveled, making a powerful impact on those who visit.
When I’m not designing, you can find me enjoying life in Los Angeles 🌅. I love curling up with a good book and a cup of tea (I’m always open to book recommendations!), and I can’t go anywhere without my chapstick. As a Pisces ☀️ and a 4/1 Generator, my favorite hobbies include cooking, paddle boarding, and currently learning golf (thanks to my boyfriend!). I’m excited to connect and help you elevate your brand to new heights!
faqs
What makes your services different from other web designers? I combine creative design, strategy, and brand psychology. Rather than just creating a website that looks good and functions well, I design websites that resonate with your ideal client both visually and emotionally. My approach ensures your website not only stands out aesthetically but also effectively communicates your brand’s values and story. This deeper engagement goes beyond the material look, resulting in a cohesive and impactful online presence tailored specifically to your business.
What if I need updates or changes after the project is completed? It's inevitable for your site to need to change as you & your business evolve! Therefore, I offer ongoing support after a project is completed at an hourly rate.
What platforms do you create on? I have the most experience with Wix, Kajabi, and WordPress. However, I am open to exploring other hosting platforms if you have your heart set on another one. Unlike most web designers, I don't create on only one platform. I like to keep it flexible so that the platform chosen is right for you & your business.
What if I already have branding? If you already have branding that you love & you feel already connects on a deep level with your ideal clients then the Website Redesign package is for you! In this package, I take a consultative approach to your branding to provide feedback when necessary. However, all the ideas are yours. If you feel like your current branding IS NOT an accurate representation of your business and does not connect with your ideal client I recommend the Branding & Website Makeover package.
Will this work if I have a deadline? I strive to accommodate tight deadlines when possible. Share your needs with me, and I'll do my best to meet your timeline. Keep in mind that projects can take anywhere between 2-5 months depending on your availability to provide feedback, my availability, and how many rounds of revisions we go through.
Do you provide website copy? Yes! Website copy is included in the Website Design & Branding Makeover Package. I include copy in my makeover package to ensure it aligns cohesively with the overall feeling you aim to convey through your website. Brand psychology involves not just the visuals but also the wording!
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Book an inital consult!
In our initial consultation, we'll explore your goals and needs to determine how I can best support you, while also outlining the next steps for our potential collaboration.
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Pick your package
Pick the package that best suits your current phase in business! You also have the option to choose a variety of add-ons such as freebie creation, branded social media templates, business card design, and logo design.
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Get started!
Once you're ready to move forward and your payment is finalized it's time to start creating! I'll get you set up in our Notion client portal and the fun begins!