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Redwoods & Ferns yoga
"My main goal was to get my offerings and name out into the virtual world. The final product did just that."
"Setting up a website was something that I had thought about and was a bit intimidated to do myself. Finding Skylar made this process simple, and helped me clarify my own thoughts and motivations about my business. This feels like I have built a strong foundation for whatever comes next."
- Michelle Mingo, founder of Redwoods & Ferns
Business: Community yoga and wellness events
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Package & ad-ons: Website Redesign + copywriting add-on
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Website platform: Squarespace​
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Redwoods & Ferns is an inclusive community for holistic transformations that go BEYOND your basic yoga classes.
Based in San Diego, they create the environment to not only connect to yourself and a community of like-minded individuals but also to nature.
The founder, Michelle, was ready for an up-level in her business when we started on this project.
She wanted to bring the vision for her business to life but didn’t know how to do it on her own.
Before working together, she had an idea for what she wanted for her branding but didn’t have a website that reflected the next level she wanted to step into.
Together we created what you see here!
A website that showcases who Redwoods & Ferns is to connect with their ideal clients and point them in the direction of exploring their offerings.
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Michelle's add-ons included:
- copywriting
Branding & Web Design Packages
Website Redesign
You're the hands-on entrepreneur who knows what their ideal website should look like but needs someone to build it. Perfect for a business that already has its branding done.
Branding & Website Makeover
You need someone who can help you bring your brand to life in a way that builds deeper connections with your ideal client. Perfect for a rebrand or a new business.
HOW I DESIGN...
1. Storytelling: I create a unique design that tells the story of you & your brand through all design elements to ensure connection, harmony, accessibility, & balance.
2. Brand Psychology: I tailor your branding elements to evoke specific emotions, perceptions, and behaviors in potential clients, forging a powerful and impactful connection with your audience.
3. Business Strategy: I meticulously align every detail, from colors to images, with your vision and goals for your business to ensure your website serves the purpose you desire.
